A simple, trusted way to ask for help.

What is Ask for Angela?

Ask for Angela is a shorthand phrase that lets someone signal they need assistance quickly, quietly and without fuss. It works best when it’s visible, understood and used consistently, so that whenever someone asks, they receive the support they need.

If you need support, you can ask for “Angela” and trained staff will respond calmly and appropriately, taking your lead.

Because everyone deserves to feel safe.

Ask for “Angela” at a participating venue or organisation
Staff recognise it as a request for help
Support is provided discreetly, in the way you want it. This may be help to leave, being supported to stay, contacting security or escalating where needed

How it works

Why it matters

Many people may not feel able to openly ask for help in the moment. Ask for Angela helps remove that barrier.

75%

of harassment victims said at least one incident happened in person (ONS)

49%

of people say they’re more likely to visit venues with measures to improve women’s safety (YouGov)

Ask for Angela CIC is a Community Interest Company. Any funds raised are reinvested into resources, training and activities that improve feelings of safety and reduce vulnerability.