Ask for Angela is the not for profit scheme that aims to ensure that anyone who is feeling vulnerable or unsafe is able to get the support they need. This could be on a night out, on a date, meeting friends and other situations. Ask for Angela is needed because:
The scheme works by training staff in vulnerability management and what to do when someone Asks for Angela.
The trained member of staff will understand the person asking is in need of help and support and will be able to respond in an appropriate, discreet way. They might call security, lead the person to a safe space, or help them leave the premises unnoticed.
It supports venues to keep their customers safe, which in turn improves perceptions of safety and patronage in the night time economy. A recent YouGov survey on feelings of safety in the night time economy found that 49% of people and 63% of women would be more likely to visit a venue that had measures in place to improve women’s safety.
Ask for Angela is not for profit, any money raised is reinvested into activity to improve feelings of safety and reduce vulnerability. We are funded purely by public donations and brand associations, covering running costs and helping us to develop new safety initiatives.
The Ask for Angela initiative is now being picked up worldwide, most recently in Toronto, Canada, where Victim Services Toronto has rolled out the scheme.
Our Ambassadors promote the scheme however they can, whether that be through talking about Ask for Angela in public appearances, featuring the scheme on their website, encouraging licensed premises they visit to implement the initiative or informing friends and family about it.
The scheme works best when staff are trained in how to spot people in potentially vulnerable situations and how best to discreetly help them. We offer a number of training options designed to fit the needs of your business.
